A Fabulous 1950’s Commercial for Coca-Cola (Coke) (No 4)

Flashback to the glorious 1950’s and we witness the humble beginnings of television commercials. In this 1954 Coca-Cola commercial, Coca-Cola convinces us that its beverage is inseparable from elite society. The white male made for T.V. voice, look, and personality sells us not only the popular drink but the image of a 1950’s society subordinated by a white patriarchy.

Previous video

Next video

Curatorial essay